Social Campaigns – A Simple Trick for Viral Videos

Do you the remember the first thing you learned? Coca Cola’s”Choose to Smile” social campaign reminds you the first thing you learned. A one and a half minute video beautifully reminds you that smiling is necessary and is contagious. The jingle is perfectly matched with the theme and one cannot stop smiling seeing this video. The […]

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Viral Marketing and Why It's Hard to Score "Internet Gold"

Everyone knows all about viral marketing, right? That one video that everyone seems to pass around constantly, the marketing campaign that has countless shares on social media, commercials that everyone seems to quote constantly.. Surely, as a culture, we’re gonna stop falling for stuff like this sometime, right? I’d argue that we already have. A few […]

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