Case Study: DHL Doing it in a different way

Marketing your product at a lower cost might be difficult. Have you ever heard competitors marketing for you? Amazed?? DHL did that with a social media campaign that brought surprised viewers from all over the world and competitors scratching their heads that they just got tricked.

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Viral Marketing and Why It's Hard to Score "Internet Gold"

Everyone knows all about viral marketing, right? That one video that everyone seems to pass around constantly, the marketing campaign that has countless shares on social media, commercials that everyone seems to quote constantly.. Surely, as a culture, we’re gonna stop falling for stuff like this sometime, right? I’d argue that we already have. A few […]

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