I’ve been watching BET’s Lift Every Voice Episodes for the past few weeks while I am cutting down the shows for the dot com website. Yet at first, I didn’t really have a sense for what subtle things needed to be removed from the segments except for the obvious parts. Therefore, most of the time, […]
I find myself diving deeper into the world of formats. I have learned about .jpg and .psds and .pct or .png or .bmp but now I face a new problem: what are these .mov, .avi, and .wmv, and which should I choose. I used to think it depends on what computer system I use: .mov […]
I get to watch television for a living! (How awesome!) My mom used to nag at me about how unhealthy it was when I finished reading the Lord of the Ring series in 3 days, sitting at the desk day and night except time for meals and bathroom. Yet this time, I had a […]
I always feel a newsletter counts as a kind of freebie, a company or organization uses to promote their products or services as it tries to convey their missions and visions across to the Markets, Audience, and Publics (MAPs). And it is more powerful than other freebies (like tissue papers, lanyards, and T-shirts) because it […]
I know I’m exaggerating, but last week indeed drew me back to one of my happiest times in college, the time when I was a reporter and associate editor for the Departmental newspaper. Only this time, I was working on the RedEye Report: Winter 2012/2013 Edition.
Recently, I saw Oreo’s whisper fight on TV, and the ridiculous content successfully made me remember what the brand tries to promote, namely Oreo with its cookies and cream. Not only was the argument in the ad so trivial that I wondered who on the earth would bother to quarrel with one another over which is […]
In addition to my personal pollster-like life, this week our RedEye team has been busy doing various video projects. We found ourselves in need of some generic children’s pictures to cut into a spot. My first thought was why don’t we just Google some children’s photos or images, bam!, job done. Then, it was quickly […]
The past weekend was the biggest festival for Chinese and Taiwanese, and it was my first time to celebrate this holiday without my family. The tradition in my family is that my brother, sister, and I would design a hide-and-seek game (usually looking for hidden red envelopes stuffed with lucky money) for the whole family […]
Me a Pollster? I got this feeling because I was assigned to contact video studios in D.C. and VA, and ask info for RedEye’s upcoming quarterly podcasts’ shoot. Basically, I have been a person more comfortable writing than speaking, either in Chinese or English, because I always feel writing gives me time for a second […]
A recent query put out on the TIVA listserv got me thinking. This is a subject that has come up here on an almost daily basis for the past year, and we decided this would be a good time to poll the professional community. The School of Communication trains students in both broadcast news […]
Recent Comments