When New Media Goes Old School

I watch TV – a lot.  I watch it daily at work, and inspect every minute frame, color, movement, size, codec and more.  I dive into just how to effect it all to create the right emotion and feel of the message being presented.  Then I go home and guess what, I watch more.  You […]

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The World from Entrepreneurship to Social Entrepreneurship

“The Rise of Social Entrepreneur” by Charles Leadbeater made social entrepreneurship popular in the world of academic research and society. The term social entrepreneurship became widespread in 1980s and 1990s is quite distinct from the classic concept of entrepreneurship, yet it shares some similarities. Social entrepreneurship tries to address a social concern or problem while at the […]

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Social Campaigns – A Simple Trick for Viral Videos

Do you the remember the first thing you learned? Coca Cola’s”Choose to Smile” social campaign reminds you the first thing you learned. A one and a half minute video beautifully reminds you that smiling is necessary and is contagious. The jingle is perfectly matched with the theme and one cannot stop smiling seeing this video. The […]

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Election Process and Leaders for Tomorrow

University elections are right around the corner and there is great hype all around campus. Election processes in Pakistan have never been as they should be. In fact, the political sphere has only dilapidated over the years. Any citizen will attest to vote-rigging and harassment at polling stations. We pride ourselves over being the top […]

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Case Study: DHL Doing it in a different way

Marketing your product at a lower cost might be difficult. Have you ever heard competitors marketing for you? Amazed?? DHL did that with a social media campaign that brought surprised viewers from all over the world and competitors scratching their heads that they just got tricked.

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Innovation of the Week..a Camera that Edits itself?!?!

So during one of my news article scans I came across a short blurb in “The Week” (August 21, 2015) about a new TV toy Graava.  The self-editing camera that lets the user shoot hours and hours of GoPro footage and based upon sound, movement and heart rate the camera will edit together an action […]

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Don’t Forget The Blanket & Snacks!

Living in Washington DC gives you a lot of opportunities to take advantage of the outdoors. Yes, I said outdoors. Why watch a movie inside on an old moldy couch when you could enjoy a great classic on fresh green grass with many other DMV residents. “DC Outdoor Films” was created for residents in the […]

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Laura Douglas' Tips for a successful Internship

Over the course of the years at RedEye we have had several interns cross our threshold, each of them asking the same question, “What can I do to become successful?” Here are some of my tips to achieving a thriving internship here at RedEye or almost anywhere! 1. Keep going and charge ahead! Don’t let obstacles hold you […]

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Much Ado About Podcasts

I’m sure that you’re all like, “what, podcasts again? haven’t we exhausted this subject?” No! Never! That’s like saying “oh yeah, well, we wrote two articles about youtube so we’re probably done forever, right? that’s all anyone could want to know.” Podcasts are a new medium that nobody seems to talk about anymore. I mean, everyone is vaguely aware […]

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