Sound Basics: It's better to practice listening

At RedEye, one of the most important production skills we pride ourselves in is crisp sound/audio. As the intern for the summer, I have had multiple opportunities to edit voiceovers (VO) for multiple projects. I have realized that many video projects focus on visual aspects, but it is a combination of video and audio that […]

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Out of Print

Out of Print Ryan West The final score was embarrassing enough. Printer: 1 Ryan: 0 The play-by-play is even more humiliating. Some days you’re the printer, some days you’re the printed One of my taskings in my first week at Red Eye was to update and print DVD labels for a project that was ready to be […]

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In recent events…

Just hours after the Washington D.C Pride Parade, Orlando Florida underwent a mass shooting at the gay club Pulse Sunday evening where 49 people were killed. The gunman was an American man who no one knows much about. Now, the nation is in mourning for the most horrific mass terror attack since 9/11. Bringing things […]

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How to Edit….

My colleague Valeria, came across this gem and it was just too good not to share – Enjoy your Friday laugh! [embedyt] http://www.youtube.com/watch?v=Z2EyVjmJo8I[/embedyt] We love what we do – but sometimes we can pull our hair out over it!      

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When New Media Goes Old School

I watch TV – a lot.  I watch it daily at work, and inspect every minute frame, color, movement, size, codec and more.  I dive into just how to effect it all to create the right emotion and feel of the message being presented.  Then I go home and guess what, I watch more.  You […]

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The World from Entrepreneurship to Social Entrepreneurship

“The Rise of Social Entrepreneur” by Charles Leadbeater made social entrepreneurship popular in the world of academic research and society. The term social entrepreneurship became widespread in 1980s and 1990s is quite distinct from the classic concept of entrepreneurship, yet it shares some similarities. Social entrepreneurship tries to address a social concern or problem while at the […]

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Social Campaigns – A Simple Trick for Viral Videos

Do you the remember the first thing you learned? Coca Cola’s”Choose to Smile” social campaign reminds you the first thing you learned. A one and a half minute video beautifully reminds you that smiling is necessary and is contagious. The jingle is perfectly matched with the theme and one cannot stop smiling seeing this video. The […]

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Election Process and Leaders for Tomorrow

University elections are right around the corner and there is great hype all around campus. Election processes in Pakistan have never been as they should be. In fact, the political sphere has only dilapidated over the years. Any citizen will attest to vote-rigging and harassment at polling stations. We pride ourselves over being the top […]

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Case Study: DHL Doing it in a different way

Marketing your product at a lower cost might be difficult. Have you ever heard competitors marketing for you? Amazed?? DHL did that with a social media campaign that brought surprised viewers from all over the world and competitors scratching their heads that they just got tricked.

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