Apps 2: RoadMovies

Imagine, you are traveling to such nice places, surrounded by elegant antique buildings, with family or your close friends and the weather is awesome. What are you going to do? I’m sure you’ll want to treasure these beautiful moments. For this, I have a surprisingly awesome application to recommend to all of you. Let’s say […]

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Apps: Vine & 8mm

Have you been hearing about short little 6 second videos? Have you noticed videos of your friends that look like they came out of a time machine from another era? There are two apps that are currently all the rage to those who like to use social media and make videos. They are Vine and […]

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A Layperson’s Lesson Four: First Try on Photoshop

For a long time, I’ve heard of the many fantastic functions that Adobe Photoshop provides, it was not until last week that I got my hands on it and began to really learn how to use it for myself. I was assigned to make a series of slates that would be put into a video several times. […]

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A Layperson’s Lesson Three: How to be BOTH the editor and audience

I’ve been watching BET’s Lift Every Voice Episodes for the past few weeks while I am cutting down the shows for the dot com website. Yet at first, I didn’t really have a sense for what subtle things needed to be removed from the segments except for the obvious parts.  Therefore, most of the time, […]

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A Layperson’s Lesson Two: Formats and Codecs

I find myself diving deeper into the world of formats. I have learned about .jpg and .psds and .pct or .png or .bmp but now I face a new problem: what are these .mov, .avi, and .wmv, and which should I choose.  I used to think it depends on what computer system I use: .mov […]

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A Good Excuse to be a Computer Potato?!

I get to watch television for a living!  (How awesome!)   My mom used to nag at me about how unhealthy it was when I finished reading the Lord of the Ring series in 3 days, sitting at the desk day and night except time for meals and bathroom. Yet this time, I had a […]

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Tips To Make A Newsletter A Successful Marketing Tool
newsletter, fonts, obama, text, marketing

I always feel a newsletter counts as a kind of freebie, a company or organization uses to promote their products or services as it tries to convey their missions and visions across to the Markets, Audience, and Publics (MAPs). And it is more powerful than other freebies (like tissue papers, lanyards, and T-shirts) because it […]

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A Week that Brings up the Happy Old Days
happy days, production, television, the fonz

I know I’m exaggerating, but last week indeed drew me back to one of my happiest times in college, the time when I was a reporter and associate editor for the Departmental newspaper. Only this time, I was working on the RedEye Report: Winter 2012/2013 Edition.

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Funny ads always catch people’s attention faster!

Recently, I saw Oreo’s whisper fight on TV, and the ridiculous content successfully made me remember what the brand tries to promote, namely Oreo with its cookies and cream. Not only was the argument in the ad so trivial that I wondered who on the earth would bother to quarrel with one another over which is […]

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A layperson’s lesson starts from Creative Commons

In addition to my personal pollster-like life, this week our RedEye team has been busy doing various video projects. We found ourselves in need of some generic children’s pictures to cut into a spot.  My first thought was why don’t we just Google some children’s photos or images, bam!, job done. Then, it was quickly […]

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