The other day my friend Brianna and I were walking around DC. We happened to find ourselves around the White House when we were crossing the street and all of a sudden a rather tall and heavily armed man approached us. He told us we were to remain on the sidewalk until further notice. As a crowd gathered and all the streets had been shut down we realized that this was the secret service clearing the way for president Trump’s motorcade to enter the White House.
When in DC, your local celebrity sightings are not Paris Hilton or Zac Efron but the politicians, senators, congressman and the like who live and work here. I recently had the chance to mingle with some of these “DC celebrities” at an event RedEye attended. We produced a video to be shown at the National Park Trust’s event honoring Senator Lamar Alexander from Tennessee. The food was great, the people were awesome but obviously, the video was outstanding!
My fellow intern Brandon and I came into RedEye at the tail end of the production of this video.Nonetheless, we were both given tasks that contributed to the final product. This was my first experience in the professional world of working on something and getting the opportunity to view the finished product. It was refreshing to see the things I did, no matter how small, come to life on the big screen.
While attending this event though I quickly learned something else. While talking with other guests, people always opened the conversation with “What is RedEye?”. Before coming to DC I had been told to make sure you come up with an elevator speech for moments like these when you meet new people. This helps market yourself and make connections. Though I had not thought until that moment about the need two elevator speeches; one for yourself and one for the company you work for.
We have all been told how to write a personal elevator speech, but what are some things you need to think about when producing an elevator speech for your organization?
Research
The first thing to do is research your company. How do they describe themselves on the internet? What are some main ideas that they convey through their website?
Observe
How do your coworkers describe the company to other people? Take the time to pay close attention to how they are marketing the company themselves.
Ask
Ask your supervisor if they have specific wishes on how they want the organization described. Are their guidelines already put in place?
Produce
Put your speech together! Know it so whenever you need to use it you are prepared.
In these settings you are not only representing yourself but the company you are a part of. Being part of a team means knowing how to properly market it to ensure future success. These events are an opportunity to make connections and possibly draw in new clients so the opportunity should be taken and used to its fullest potential! This all goes back to the central idea of NETWORKING; the thing which makes the world go ‘round. So go out there and network your business. You never know when the right door will open because you need to be prepared to stick your foot in.
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