Social Campaigns – A Simple Trick for Viral Videos

Do you the remember the first thing you learned?

Coca Cola’s”Choose to Smile” social campaign reminds you the first thing you learned. A one and a half minute video beautifully reminds you that smiling is necessary and is contagious. The jingle is perfectly matched with the theme and one cannot stop smiling seeing this video. The whole idea sent across millions in such simplicity gives us a new perspective to marketing so no more overthinking and try to be less complex. Sometimes all you need to make something viral, is to make someone feel good.

So, smile, smile again and try to smile each time.

http://www.youtube.com/watch?v=839sF-RdvcI