Cannes Lions announc
ed earlier this month the launch of the Glass Lion: The Lion for Change; an award with the support of LeanIn.Org which specifically recognizes work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages.
It is the Festival’s long-held belief that marketing actively shapes culture, and the launch of the award is part of an on-going commitment to positively impact the course of communications.
“We are humbled to be described as a global benchmark for creative excellence. Creativity has the power to change culture, and the wider world, in a deeply positive way. So rewarding creative work that fights to address the (mis) representation of gender in marketing communication is something we hope will lead to real change across the industry and society,” comments Lions Festivals CEO, Philip Thomas.
Cannes Lions will donate all proceeds from the Glass Lion entry fees and put them back into a program that promotes and enables the creation of a more gender-neutral media landscape. Details of this program will be announced over the next few weeks. It is intended that the Glass Lion will evolve in future years to include other global, cultural and societal issues.
For more information about the GLASS Lion Category click here
2 thoughts to “Cannes Lions Creates New Award for Work that Shatters Gender Stereotypes”
Admiring the dedication you put into your website and
detailed information you offer. It’s awesome to come across a blog every once in a
while that isn’t the same unwanted rehashed information. Excellent read!
I’ve bookmarked your site and I’m including your RSS feeds to
my Google account.
Thank you so much for taking the time to read and comment! We appreciate your opinion and we will keep writing interesting and useful content in our blog! Stay tuned!
Comments are closed.