I always feel a newsletter counts as a kind of freebie, a company or organization uses to promote their products or services as it tries to convey their missions and visions across to the Markets, Audience, and Publics (MAPs). And it is more powerful than other freebies (like tissue papers, lanyards, and T-shirts) because it [...]
I know I’m exaggerating, but last week indeed drew me back to one of my happiest times in college, the time when I was a reporter and associate editor for the Departmental newspaper. Only this time, I was working on the RedEye Report: Winter 2012/2013 Edition.
